The American Gun Lapel is a visual representation of that brand – of a strong, free and persevering nation. And as a symbol of our brand, uniformed Americans wear our flag “backwards,” signifying that we are never running away, but that we are charging ever forward, and our flag charges forward with us, allowing for no doubt in the eyes of bystanders who we are and where we are headed. Our flag was never meant to stand still for eternity, nor was it designed to be displayed behind glass in a museum. It was designed to live, to react, to blow in the breeze, to be a symbol of freedom and to be an emblem of forever charging forward to ensure our freedom. But the flag wouldn’t be representative of the land of the free and the home of the brave without Americans who live up to that perception.